Over 1.2 billion people are now using their mobile devices to access the web. Research shows that 57% of these users will abandon a website if it takes more than 3 seconds to load and 30% will drop a purchase completely if the shopping cart isn’t optimized for mobile use. More searches take place on phones than on computers in 10 countries, the US and Japan included, thanks to some information released by Google.
If customers are pinching to zoom in or scratching their head looking for answers then you've already lost them. If you haven’t made the move towards mobile optimization, you are losing traffic, customers and money.