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Entrepreneur Magazine: 21 Ideas for a Successful Small Business Saturday

November 17, 2017 | Written by Entrepreneur Magazine

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It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday. Read recap below, or link to the full article here.

Since its founding, it’s been a powerful opportunity to reconnect with customers -- and boost sales. Last year, 112 million shoppers participated spending more than $15 billion.

So, as the big day quickly approaches, it’s important to make the most of this special sales event. Think strategically and find approaches that hopefully can help you strengthen relationships and business all year long. Here are 21 Small Business Saturday ideas to get you started.

  1. Get web ready
  2. Utilize free resources
  3. Extend your hours
  4. Prioritize customer service
  5. Plan incentives
  6. Don't compete with the Big Boxes
  7. Join forces
  8. Invite a local celeb or official
  9. Join online groups associated with the holiday
  10. Celebrate other small businesses
  11. Support local charities
  12. Don’t be left out
  13. Utilize social media -- and hashtags
  14. Update your advertising
  15. Reward check-ins
  16. Promote small business selfies
  17. Make your website mobile-friendly
  18. Hold a kickoff event
  19. Offer a scavenger hunt
  20. Become a holiday tradition
  21. Think beyond Saturday

For more details, read the entire article here: 

Entrepreneur Magazine is the premier source for everything small business.

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