August 7, 2015
Everybody’s doing it – social media – but is it being used effectively? How do you even tell...? According to the Pew Research Center, 71 percent of the adult online population is using Facebook and 52 percent of Internet users regularly logged on to at least two social networks in 2014. So if almost everyone is online, using social media, that means your small business should be on social media too, right? Well, LinkedIn and market research firm TNS found that 81 percent of small and medium-sized businesses (SMBs) use social media. While a large percentage of the population is on social media and a significant number of SMBs are making social media a part of their marketing budgets, how can these businesses be sure their social media programs are paying off? Do large numbers of Facebook shares or Instagram likes really translate into sales?
July 8, 2015
Drowning in student loans doesn't stop Millennials from spending, so there shouldn't be any excuses from companies as to why you can't connect with them. The Millennial generation is comprised of 80 million Americans, making up a fourth of the nation’s population and representing 200 billion in annual buying power. Regardless of who they are, with those numbers and that buying power any savvy business owner should be scrambling for a piece of that pie. Not only are they a quarter of the market, but they are trendsetters across all industries with a huge amount of influence over older generations. To complicate things, traditional methods of advertising are about as effective as a smoke signal during a hurricane when trying to reach the selfie generation. How does one reach this seemingly unreachable market and crack the Millennial mystery?
June 9, 2015
It is often a challenge figuring out how to get your business to the top of a Google search, with businesses trying search engine optimization (SEO) and search engine marketing (SEM) tactics in an attempt to climb the page results. But did you know that when consumers search for your company, it is likely you’re already at the top? That’s right, thanks to a little company called “Yelp,” your company page shows up right along with countless reviews. Wait, you didn’t know you had a Yelp page?
February 27, 2015
Your most loyal customers, those dutiful and devoted, are the type every business strives for but doesn't know how to attract and cultivate. Loyalty is hard to build but easy to maintain and absolutely worth the effort to create.