November 17, 2017
This week the pumpkins came down, and the white lights went up in my Manhattan neighborhood signaling that the holidays are just around the corner. Which means that Black Friday and Cyber Monday are just a credit card swipe away.
November 8, 2017
Everyday smart business owners leverage BizX with a common purpose – to upgrade their businesses and lives. BizX members understand the power of collective, the volume of the crowd, the opportunities in the Sharing Economy. Watch the short, 30-second clip of how BizX works for Obot Electric. Lee Travis, Owner - Obot Electric Pt. 1 from BizX on Vimeo. My name is Lee Travis, and I own Obot Electric which is an electrical contracting company, both commercial and residential. We do new construction, we do retrofit, we do electrical service work. We use BizX for everything from the vehicle wraps for our vans out in the streets to recently we are renting vans because of our growth. We are using media, radio, newspaper, magazine advertising to drive more cash business into our facility. And we find that BizX jobs that we do leads to cash referrals, so it's been a very good experience for us. SPACE
October 29, 2015
Marketing is about communicating the value of a brand, product or service to consumers to attract new business. One of the best ways to communicate that message through existing fans. In today’s fast paces social media driven world, it’s often forgotten that one of marketing’s main goals is to get people to talking about the brand or message. The real challenge is finding ways to incorporate a social element into your marketing campaigns to encourage people to share your content. Let’s take a step back and see how we can encourage people to talk about your company and your brand.
September 18, 2015
Gone are the days when it was only the morning news shows and Oprah who told us what products to buy. Now, we just trust strangers. That’s right, 33 percent of millennials, which represent about a fourth of the American population and possess $200 billion in annual buying power, rely mostly on blogs before they make a purchase. Marketers are taking notice, trying to find ways to implement blogs and other user generated content into their marketing campaigns. But a blog can’t simply be written by your CEO, that’s not who millennials want to hear from. What these powerful shoppers are looking for is content from peers and celebrities on what’s hot and what’s not.
August 26, 2015
The chicken or the egg, it’s an age-old question. But today I’m talking about marketing and culture, which comes first? Are marketing campaigns the result of cultural influence, or does culture adapt based on marketing? Andy Badalamenti, creative director, copywriter and content developer, recently contemplated this idea in his LinkedIn blog post “Is marketing driven by culture, or is culture driven by marketing?”