Often barter is seen as an ancient method of paying for goods and services where two individuals swap to receive what they need. Today this type of direct barter has been updated to a more sophisticated system, which allows for complex trading. It exists in conjunction with modern monetary systems and is part of many [...]

A main reason companies join a B2B barter exchange is to gain more market share, which is often an expensive and time consuming task in the cash market. In a cash market, companies hire new sales staff, offer special discounts or promotions or spend on advertising or other marketing campaigns to obtain new customers, which [...]

This article was originally featured in the Entrepreneurs’ Organization Finance issue of their monthly magazine, Octane. See the original article and the rest of the publication here. By Bob Bagga If your business has underutilized capacity or inventory, a smart bartering strategy can help drive top-line growth and increase cash flow. I am proud to [...]

In the following video, John Polnik, owner of InterPolnik, discusses how his social media company uses a barter exchange to increase his company’s revenue. His company help brands create digital strategies and integrate these strategies into traditional marketing plans. Polnik talks about how social media has changed how brands communicate with their customers. Companies can [...]