Finding leads to grow a business is often a daunting and time consuming task. Leads can be generated through marketing, advertising and PR initiatives, but prospects have to see and react to these campaigns. Many sales leads can be generated through cold-calling, but this requires a lot of time with a relatively low success rate. [...]

In these videos Lee Travis, Owner of Obot Electric, discusses how he has used barter since joining a B2B trade exchange in 2004. He does commercial and residential installation and repairs, lighting retrofits and lighting upgrades. If his employees aren’t working all the time, he is losing money. By filling their downtime with jobs done [...]