Jim Lee of Hometown Values says he remains in close contact with his account executive and frequently checks the member website to make sure he is able to offset his cash expenses and find new customers. He says BizXchange is another spoke in his marketing wheel and is a great business tool.
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Another Source provides hiring solutions for entrepreneurial-to-mid-size businesses. They offer a revolutionary process in the recruiting industry. Using their proprietary referral system called People Match Profiler, they provide companies with a qualified talent pool at a flat-rate within three weeks. This process reduces time, cost and risk for the employer in recruiting.

Marcie Glenn, CEO of Another Source, joined BizXchange in 2006 after being introduced to the company at a community networking event. She had never been a member of a trade exchange before, but said her primary motivator in joining was the opportunity to fill up employees’ extra time and have an additional source of revenue. “I saw it as an opportunity to maximize our current bandwidth while increasing our opportunities to make purchases without using cash,” Glenn said.

Through her years as a member of the exchange, Glenn has found a number of ways to improve her business and save cash by using BizX. She has been able to offset her printing costs, marketing initiatives, the cost of her phone system, the cost of installing an audio system in her office and about 50 percent of the costs associated with moving her office. She was also able to provide her employees with extensive sales training through BizX. “The sales training we did was a significant investment. I doubt we would have done that if we were looking at it from a cash standpoint,” Glenn said.

She has also been able to set up a referral program for her clients, where she purchases gift certificates or a bottle of wine to those clients who give referrals. She has purchased glass blown ornaments for client holiday gifts for the past five years.

Spending on employee incentives has been another valuable expense for her. She has provided her employees with gym memberships, treating her team to happy hours at BizX restaurants or other team activities and offsetting the costs of her company’s holiday parties. Glenn said these are all purchases they may not have made if they weren’t members of BizX, but have been valuable to their clients and employees.

BizX has allowed her to find new customers that she wouldn’t have had otherwise. Along with new BizX customers, which have helped her offset a number of cash expenses, Another Source’s BizX customers have brought referrals for cash paying customers, which has helped grow the business even further.

To those business owners who are not members of BizX, Glenn would advise them to look at their company’s current capacity. “If a company has excess bandwidth that they can use, I think BizX is an excellent option,” Glenn said.