By Dino Mora, BizX Account Executive

Purchasing advertising and marketing with barter is a savvy business decision. By purchasing marketing services, collateral and advertising space with barter, companies can save cash on their marketing budgets while generating new cash sales. The following example of a marketing purchase through a business barter exchange is one example of a company saved $100,000 cash and reached thousands of potential buyers.

Proclaim Promotions is a company that designs on-site marketing materials for retail stores, automotive dealerships, real estate owners, restaurants and a number of other industries. With such a wide range of marketing products available, Proclaim Promotions needed a way to show their capabilities to a wide audience. To show the possibilities, they put together catalogs with photos and listings of their projects to send out to current, past and potential clients.

After receiving a number of cash quotes and barter quotes for the printing of this project, they hired Paper Tiger Printing & Copying. Paper Tiger not only met the quality expectations of Proclaim, but Tiger was also a member of the same business barter exchange and would accept the cost of the printing in barter dollars. This option allowed them to offset the cash outlay of this $102,000 business expense. And further, they were able to pay for it with new sales of their own services.

By providing vehicle wraps, bus boards, banners, signage, dining enclosures and other marketing products to other members of the barter network, Proclaim Promotions earned enough barter dollars to cover the expense to pay for the printing project.

By taking on this large job, Paper Tiger Printing & Copying has spent their barter dollars on other business and personal expenses. Their recent expenses have included employee incentives, dining, tickets and vacations.  These are all costs that they would have otherwise had to pay cash.

Proclaim Promotions will reach about 750,000 potential cash and barter customers from the printing of these catalogs. And this exposure was paid for at Proclaim Promotions’ own cost of goods.