In the following video, John Polnik, owner of InterPolnik, discusses how his social media company uses a barter exchange to increase his company’s revenue.

His company help brands create digital strategies and integrate these strategies into traditional marketing plans. Polnik talks about how social media has changed how brands communicate with their customers. Companies can now interact with consumers just by typing something on their Facebook wall. The other advantage is that these are messages consumers opt into hearing.

Polnik discusses the parallel between social media and B2B barter exchanges. Both are in the business of connecting people and maximizing the value of a network.

If a company wants to increase their revenue, a barter exchange can help expand their customer base and help analyze a business to find places to save cash. Polnik spends a lot of time on the road visiting and entertaining his clients. Being a member of a trade exchange, like BizXchange, allows him convert these expenses to trade dollars, which lowers cost, increases profit and puts more cash in his pocket.