In these videos Lee Travis, Owner of Obot Electric, discusses how he has used barter since joining a B2B trade exchange in 2004. He does commercial and residential installation and repairs, lighting retrofits and lighting upgrades.

If his employees aren’t working all the time, he is losing money. By filling their downtime with jobs done on barter, he earns trade credits to later offset cash expenses.

With barter, he has purchased vehicle wraps, print and radio media and well as renting work vans for his employees. He has been able to drive more cash business through his barter network, by purchasing advertising and through referrals from barter customers.