By Robert Carson, Account Executive at BizXchange

Using barter for advertising is a great way to gain new cash clients and brand awareness for a company without a cash expense.

Wine Country Party & Events, a well-known event planning and full-service rental company in Northern California, wanted to gain exposure before the busy summer season. They decided to use barter to have a number of their trailers wrapped by Proclaim! Promotions, an on-site marketing company that develops marketing packages and signage programs to maximize brand identity.

Vehicle wraps create a mobile billboard that build brand awareness in your market and outside your general location. And the one-time investment lasts for years.

Proclaim! Promotions helped design eye-catching graphics for their vehicles. Proclaim took them through a process of conceptualizing, design, production and installation and brought their brand to the “street.” And now their vehicles are  being seen by thousands of people every day.

This $29,000 barter purchase by Wine Country Party & Events will gain their company additional exposure and new cash clients for years to come.  Not only did they save cash by using barter for this purchase, but it was paid for by providing their services to other members of a barter network, clients they would not have normally had.